Welcome to the Chop Shop


My name is Adam Franklin and I'm addicted to my imagination. I'm also addicted to storytelling, all things creative and coffee. As I dive into new artistic avenues, I plan on recording the journey here. Welcome to The Chop Shop.




7.20.2010

Album & Logo Design: The Enigmatic Foe



Just a little while back, I was approached by Jared Colinger, lead singer for The Enigmatic Foe, to come up with some designs for their latest independently released album. After forging through multiple design approaches, the field was narrowed down to the four choices above.

Here is how the finished album cover turned out:



And the final logo:



It was a good project to work on and a nice break from feature film logos. Film advertising is great for many reasons, but it's easy to lose your creative fire and begin to fall into design lulls. I feel that I still brought some of the feature film design aspects to the table, but was able to depart just enough to push the design into the realm of album covers.

Many thanks to Jared and The Enigmatic Foe. If you are in the Knoxville, TN area anytime soon, make sure to look up when their next show is going down.

7.19.2010

How Did Inception Get The Greenlight?

"Christopher Nolan is a mad man and a genius."

Yesterday, I was inspired. I watched Inception in IMAX. I watched this film accomplish something nearly impossible nowadays in Hollywood. It was original, refreshing, and had a huge studio budget behind it.

This perfect storm could only happen with a handful of directors in Tinseltown, and Christopher Nolan finds himself in that select few -- and for good reason. Nolan was born to be a film maker.

Don't get me wrong, Inception comes with it's flaws. At a run time of 2 1/2 hours it begins to drag and become redundant in act two, but then picks back up for a great ending. Maybe Nolan did that on purpose, to try and lull the audience to sleep for a moment, just to make us second guess if we were dreaming or not. If Inception was edited down to just under two hours, it would have been exponentially better. Maybe Nolan's unbridled control was a reason that not enough was left on the cutting room floor. Some of the characters didn't develop well, and were a bit flat. Also, this film felt like a dream you'd seen before. Stylistically it seemed bit like The Dark Knight 2.0 with the heavy score bombarding the beautiful and gritty imagery... Not to mention some of the marketing. But amidst the flaws there is much to love about this film.

As I sat in the theater watching this mind feast, I realized this movie should have never been green lit. That's right, you heard me. It should have never seen the light of day. I was watching a film that was extremely high concept, high budget and high expectations, with very little marketability. It doesn't fit in anywhere.

Way too much risk for a studio project. Do you blame them? Feature Films are business first, and billions of dollars have been invested into figuring out what will sell and what won't. The big budget blockbuster is defined as a success or failure solely by it's revenue stream and profit margin.

Way too much money for an indie. Even if an indie could raise that kind of upfront cash, as soon as you bring in big budgets, you lose a lot of the creative control. You lose a lot of the risk taking flexibility. You have to try and fit a certain proven mold, because making your investors money back becomes the number one priority.

So how did this get greenlit? The bankability of Nolan carried this film right into the theaters. Well, that and a little help from an A-list cast. Watch the trailers and TV spots for this film. None of us knew what it was about. The marketing hinged on "From the Director of The Dark Knight", "Leonardo DiCaprio" something about a maze, and this is going to be a visual mind twist. The only one that came close to trying to explain the plot elements was this one:
Inception Meet The Characters Trailer

Can you imagine the pitch meetings for this project from 99.9% of the other writer/directors in Hollywood? Any other person would have been laughed out of the room or pointed towards the SyFy channel offices. "You want how much for a movie nobody will get?" Or could you imagine what the majority of blockbuster producers would have done to this film if left to their own devices with a director of lesser clout? "You know, we really need a hit single about 'dreams' or 'waking up' to be played in that last scene."

As I sat in the theater churning through the twists, turns and revelations, I realized Christopher Nolan is a mad man and a genius. So many layers. So many plot strings to coordinate. So much creativity. I'm not sure what it takes for a person to dive that deep into a concept and still piece together an entertaining film, but that is what makes this movie brilliant. This film should have never made it past the suits, but let's rejoice that it did.

7.16.2010

Welcome to the world of DSLR Film

First post of the creative chop shop, and what better way to kick it off.

I finally pulled the trigger. After years of saving and months of research (and trying to wait for the Red Scarlett), I have decided to go Canon DSLR to begin this film making journey. I have some very specific goals with what I want to obtain from my camera package, and I think I have ironed out as much as I can, to this point.

All of my basic pieces arrive next week. Here's the lineup, and prices:


Canon EOS 7D Body (Retail 1700): Paid $1378
(bought New from pmidigital on ebay with 8% cash back from Bing)


Tokina 11-16 2.8 Wide Angle Lens (Retail 650?): Paid $596
(bought New from ancora2010 on ebay with 8% cash back from Bing)
This lens is beyond difficult to find. I found one on craigslist but everywhere else was pretty much sold out.




Tamron 17-50 2.8 VC Lens (Retail 1000?): Paid $563
(bought from B&H Photo with $70 Mail in Rebate and 2% cash back from Bing)


LCDVF Viewfinder (Retail 179): Paid $179
(bought from B&H Photo with 2% cash back from Bing)
I was ready to pull the trigger on the Zacuto Z-finder 2.5 and drop $375, but they weren't getting any in stock for 6-8 weeks, so I went with the next recommended brand. Besides, zacuto is coming out with something new in the fall, so I may upgrade soon on that part of the package anyway.


BG-E7 Battery Grip (Retail 300): Paid $180
(bought from B&H Photo with maybe 2% cash back from Bing)

Additional Accessories:
SanDisk Extreme 8GB CF Card (x2)
(Retail 140): Paid $110
(bought from B&H Photo with $30 Mail In Rebate and maybe 2% cash back from Bing)

Canon Rechargeable Battery
(Retail ?): Paid $79
(bought from B&H Photo with maybe 2% cash back from Bing)

DSLR Grand Total (To Date):
$3,006

Not too bad considering the full frame bad mambo Canon 5D Mark II (Which I almost went with) costs $2500 for the body... alone.

It's going to be a long weekend.